Post by account_disabled on Feb 18, 2024 1:20:44 GMT -5
Think about it, you are not going to ask someone whose personality is very serious to promote a product that requires enthusiasm and joy. If we explain ourselves? Okay okay, then we continue. 2. Study the influencer's audience It is very important that you study the audience that the influencer in question mostly manages. Eye! This is one of the reasons why influencer marketing that some companies invest in does not work. Remember: it is not about hiring anyone to say anything about your product or service, it is about making an intelligent investment , and to do this you have to analyze the public that is going to receive the information. To illustrate, think about the above, a cooking channel.
The influencer in this case will have an audience that loves cooking, and phone numbers data most of them will be people of legal age. Therefore, it would not make any sense if, for example, you offer an antivirus service. First, it is not the ideal channel for it, and second, the public that will receive the information will either not be interested, and if they are, they will surely not know how to handle it. If your product or service has to do with technology, partner with technology channels . If it has to do with the textile field, partner with sewing influencers and others. 3. Convey authenticity It has also been proven that one of the keys for your advertising through influencer marketing to be successful is to let yourself be carried away by the narrative of your spokesperson.
That is, it is very different from traditional marketing where the company in question had absolute control of advertising, what was shown, when, where and how. In influencer marketing it is the opposite, it is the influencer who controls how the communication will be carried out . And you must allow this to be the case, for several reasons:because they have the right profile for your product or service. The influencer is the one who knows his audience better than anyone, therefore, he will know the correct way to communicate the message. The consumer has the ability to recognize a masked advertisement. If you drive the narrative of the influencer's speech, this will be noticeable in their body language and their consumers will notice this and know that something is not right.
The influencer in this case will have an audience that loves cooking, and phone numbers data most of them will be people of legal age. Therefore, it would not make any sense if, for example, you offer an antivirus service. First, it is not the ideal channel for it, and second, the public that will receive the information will either not be interested, and if they are, they will surely not know how to handle it. If your product or service has to do with technology, partner with technology channels . If it has to do with the textile field, partner with sewing influencers and others. 3. Convey authenticity It has also been proven that one of the keys for your advertising through influencer marketing to be successful is to let yourself be carried away by the narrative of your spokesperson.
That is, it is very different from traditional marketing where the company in question had absolute control of advertising, what was shown, when, where and how. In influencer marketing it is the opposite, it is the influencer who controls how the communication will be carried out . And you must allow this to be the case, for several reasons:because they have the right profile for your product or service. The influencer is the one who knows his audience better than anyone, therefore, he will know the correct way to communicate the message. The consumer has the ability to recognize a masked advertisement. If you drive the narrative of the influencer's speech, this will be noticeable in their body language and their consumers will notice this and know that something is not right.